The XML sitemap is for search engines to review pages that get added to your site, all in one place. Keep in mind quality content should appeal to the interests, needs, and problems of your buyer personas. Always aim to leave the reader with immediately actionable next steps such as calls-to-action or links to resources.

• Your business can then decide if you want to fix these issues in-house or leverage your WebFX team.
• Whether you’re searching for a recipe, troubleshooting a problem, or just satisfying curiosity, search engines are our go-to resource.
• That said, broken links in inopportune places can fracture your internal linking structure.
• Each of the points above can easily have an entire blog post about it and additional, more advanced issues like paginations, log file analysis, and advanced site architecture.
• Having that in mind, your website needs to be mobile friendly so that the visitor can have all the options which they would otherwise have on a desktop computer.

Some of them were simply excess header tags that had been created at some point in WordPress. If you have the same issue and want to get rid of the warning, you can just add the following line to your robots.txt file to stop crawlers from accessing that page. The nofollow page was created by Cloudflare’s email address protection. All the H1 problems picked up by our audit were related to this issue, so this didn’t take too much time to fix.

Incorporating NLP optimization

Site speed is a Google ranking factor—and one of the most impactful elements of user experience. The advantage of SEO services, however, is that your website receives continual improvements that can improve your ranking for high-value keywords. Every agency — and even SEO audit tool — varies when it comes to what they audit.

Off-page analysis

These are the pages you’ll want to link from (the top pages on your site related to that keyword, according to Google). To cut out some of the noise, we’ve nailed down 10 core elements to a successful SEO audit. And we’re going to cover not only the steps to carry them out, but also how to fix the issues you find.

In conclusion, staying ahead in the world of SEO is crucial for boosting your website’s online presence and search engine rankings in 2024. Schema markup and structured data offer search engines extra content information, improving search result accuracy and visibility. Before we delve into the actual checklist, let’s talk about the SEO audit tools you’re going to need to successfully conduct it. If your site has pages that can’t be crawled by search engines, your website may not be indexed correctly, if at all. If your website does not appear in the index, it cannot be found by users. SEO Anomaly Conducting a thorough SEO audit for your enterprise is only the beginning.

Here, you’ll see the report containing mobile pages with issues. To assess your entire website’s mobile-friendliness, go to Google Search Console, scroll to the Experience section, and click Page Experience. Here, you’ll see the number of mobile pages that require improvement. Alternatively, you can check Core Web Vitals using Google Search Console.

Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries.

Your task is to create a list of possible websites for guest blogging or blogger outreach campaigns. Linking your pages together is useful to both search engines and users. The next step is to use a site audit tool like Semrush Site Audit, Ahrefs Website Audit, Screaming Frog, or others to identify potential issues with your SEO.