Okay, assuming we are using modern website builders like Webflow, Squarespace, or Framer, which already take care of a lot of the technical side of SEO, let’s focus on the other two. Like, it’s never been more relevant with the rise of AI-generated slop and the rise of AI search with ChatGPT and Perplexity. Looking for the best SEO examples to gain inspiration for your own strategy? Here are some real examples of SEO done right from actual businesses.

• Your last step should be switching to off-page SEO where you try to build links with other sites by writing guest posts or sharing other types of content like infographics.
• It’s safe to assume your readers want quick and organized answers to their questions.
• You’ll also find links to useful resources from our SEO Blog and YouTube channel throughout, so you can forge your own path to SEO mastery.
• Google’s other developer tools, including Lighthouse and PageSpeed Insights, also allow you to check Core Web Vitals for any page, using lab data, which can help pinpoint issues.
• Keywords in other languages are sometimes a lot less competitive.

For example,  I wanted to get in the Featured Snippet for the keyword “nofollow links”. These two tools will tell you how you can improve your site’s specific pagespeed issues. Learn everything you need to know about search engine positioning (and SEO Anomaly why it’s important for SEO). Ensure your website offers a good user experience for all screen sizes and fast loading times. Also, try to keep images on the smaller side as far as file size goes. Jpg tends to be the smallest, which will help with loading times.

Local content strategy

This is where you optimize your pages to help search engines understand them. Before you start learning SEO, you need to understand how search engines work. The tool lets you monitor your overall organic visibility, where 100% means a top ranking for all keywords and 0% means you rank outside the top 100 for all keywords. Use Semrush’s Link Building Tool to start building quality backlinks. A content audit in SEO involves a comprehensive analysis and evaluation of all the content on a website. The purpose of a content audit is to assess the quality, relevance, and performance of existing content to identify opportunities for improvement.

Join SEO Slack communities

That was a lot of information but at this point, you should be knowledgeable enough about SEO to create a clear plan about what to do next. You should also understand what guidelines to follow to get picked up more by Google searches. What you often find is people linking to pages or posts on your site. If possible, you want to make sure the right sources are linking to the right pages.

SEO Tools

Staying informed and adaptable will be key for local businesses aiming to thrive in an ever-changing digital landscape. Augmented Reality (AR) is tied closely with local SEO because both have a  focus on location. Various augmented reality applications work on location-based inputs. Users can collect information with Google Lens technology to analyze a business’s name, ratings, reviews, and more. The Yelp app also has AR technology that presents users with business information based on location.

Or use them as seed keywords and pop them into a keyword research tool. This is a way to get high-quality backlinks WITHOUT having to grind with outreach. Most keywords are competitive for the simple reason that there are LOTS of sites trying to rank for them. For example, this post was targeting the keyword “how to get more traffic”. When I first got started with keyword research I’d focus 100% on search volume. Today you’re going to learn EXACTLY how to improve your site’s ranking in 2025.