Barry also owns his own web consultancy firm called RustyBrick. And think ahead—will this solution still work when you have twice as many clients? Tools that seem affordable with a small roster can become prohibitively expensive or technically limiting as you scale. There’s no universal “best SEO software for agency.” The right choice depends entirely on your specific case and company specifics.

Can I rely solely on free SEO checkers for my website’s SEO?

General SEO reports, specific SEO reports, and even white label SEO reports are easily generated for your clients in one convenient place. “SEO Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.” Ubersuggest is best for small businesses and individuals managing up to 15 websites. I recommend you get started with the Free plan, then upgrade to a paid plan for extra SEO punch (starting at $299/year). Check My Links is a Google Chrome extension that ensures your links on both internal and external web pages work.

Best Free SEO Tools Reviewed In 2025

If you’re serious about improving search traffic we do recommend reading the Beginner’s Guide to SEO front-to-back. We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals. Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers. As I continue to expand my knowledge and expertise, I encourage you to dive in and explore these tools. They can provide you with invaluable insights and help you build a strong foundation for your SEO efforts. With consistent practice and the right tools, you’ll be well on your way to mastering SEO and enhancing your online presence.

Try Shopify for free, and explore all the tools you need to start, run, and grow your business. There are a lot of tools to trawl through here, but it’s handy if you want to build your own free tech stack for your SEO needs. Start your free trial with Shopify today—then use these resources to guide you through every step of the process.

• As search engines continue to evolve, so does the practice of search engine optimization (SEO).
• Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.
• Free SEO tools like these simplify the process of determining the best keywords for your website.
• GrowthBar helps you create content from scratch with SEO baked in from the start.

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SpyFu offers three different pricing plans with unlimited access to search results. The pricing plans start from $33 per month and range to $199 per month if billed annually. After that, the paid plans start at $29 per month and range up to $79 per month. Long Tail Pro offers three different pricing plans and ten days of a money-back guarantee.

If a reporter uses your submission, they may credit you with a backlink. Basically, reporters use the platform to request expert commentary for their articles. So, you’ll need a free Cloudflare account to get started with the tool. Google also has a Structured Data Markup Helper that helps you implement certain kinds of structured data. To SEO Anomaly help you make strategic decisions on which topics to cover. Google Trends allows you to analyze search trends anywhere in the world.