Our actionable SEO audit services address key ranking elements, from meta tags and keyword rich content to link growth and structured data. Broken links are common throughout the Internet, and any time you see an error message saying “404,” it’s because a link no longer connects to a page. If you have a lot of broken links on your site, you no longer provide a good user experience, and that means you’ll see a gradual decline in traffic and conversions.

Use this SEO audit checklist to get more traffic and rank higher

By completing the SEO Anomaly on-page audit, you ensure each page of your site is doing its best to target the right keywords with quality content and offering a good user experience. Now we’ll move beyond your site to consider off-page factors, and then we’ll touch on some advanced aspects like structured data and automation with AI. A technical audit assesses your website from a technical SEO standpoint.

Finde Keywords, für die deine Konkurrenten ranken, du aber nicht

It’s more important to focus on earning high-quality backlinks. If your audit shows low authority scores, add a task to your roadmap for a detailed investigation and devise a plan to get high-quality backlinks. They rely heavily on generic anchor texts like “Read more” or “Learn more,” which tell search engines absolutely nothing about the linked page’s content.

If your site has taken a hit, this guide will help you navigate the process and restore your online visibility. Recovering from an SEO penalty can feel like an uphill battle, but with the right approach, it’s entirely possible to regain lost rankings. Whether it’s hitting a target number of organic sessions, ranking for priority keywords, or increasing revenue, you can define it as a goal. For example, you can pull keyword rankings and backlink data from Semrush. Then combine it with Google Search Console data to highlight clicks and impressions.

It’s best to not use the same keywords to internally link to multiple pages. The “Redirects” report will show you internal links which are redirecting to other pages. So it’s worth checking your external links periodically for issues…. In this section, I’ll walk you through a general technical SEO audit using the Seobility website audit and a number of other tools. You can add or remove different factors covered in this audit to tailor it to your own situation. There are many different types of SEO audits, ranging from basic auto-generated reports to huge documents that take SEOs weeks of full-time work to produce.

Using an SEO tool is essential for efficiently analyzing and improving your website’s performance. SEO tools provide valuable insights into your site’s health, help identify issues, track rankings, and optimize content. By analyzing their keyword targeting, backlink profile, content quality, and technical SEO (such as site speed and mobile optimization). Mobile devices are accounting for a significant portion of internet traffic (62% in Feb 2025), so it’s essential to make sure your website is mobile-friendly.

It’s almost as comprehensive at Screaming Frog, but in my opinion it falls short in technical detail. Where it excels though is in customizability, prioritization, and automation. Semrush’s audit feature amounts to a technical audit similar to Screaming Frog’s.

White Label  SEO Reports

• For larger websites, such as ecommerce sites, experts recommend audits on a quarterly basis.
• But as Google’s updates constantly focus on content quality, I’d say this is the best place to start recovering from a penalty.
• In order to improve your website performance, an SEO audit is essential.
• While you can partner with an agency of any size, there are unique benefits to partnering with a larger one.

We created a detailed guide that outlined the types of problems they fix, packed with helpful insights and practical tips. Each section in the guide linked to more fleshed-out individual pages that were designed to actually help users. Learn about each issue and how to fix it in our comprehensive issue descriptions. Click through to see the list of affected URLs and fix what might be hindering their success in search engines. You can duplicate the layout, data sources, and widgets from any previous report.

In summary, don’t neglect the external side of SEO in your audit. Your site’s backlink health and overall online presence are integral to your SEO success. By cleaning up bad links and recognizing areas to improve (like earning more quality links), you set the stage for sustainable rankings. On top of that, the majority of websites (around 80%) haven’t implemented schema markup for structured data , missing out on richer search results. These issues quietly undermine your SEO performance every day. Browse various agency websites, and you’ll notice they promote different features of their audit.